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How to Select the Best Fundraiser

How do you select the best fundraiser for your group? Do you base your decision on profit percentage, the type of item to sell, what cause you are working for, how many sellers you have, or simply base it off what you like? There are so many ways to go about selecting a fundraiser it can seem overwhelming or even difficult to choose what item to sell. We’ve gone through and outlined all the high points on how to select the best fundraiser for you.

PROFIT PERCENTAGE
Choosing a fundraiser based on the profit margin is probably the first thing that comes to mind when fundraiser shopping. We stock a variety of profit points for you to choose from, all at varying selling price points. While higher profit is always a good thing, be sure to consider everything else about a particular fundraiser. You can quickly determine how much each seller needs to raise with this simple formula: “Your profit amount” divided by “number of sellers” = “amount each student needs to make.”
From there, you can take a look at each cases’ profit and determine your course of action for the type of fundraiser and the quantity.

  • Determine your profit goal so as to figure out how much each seller needs to make in profit.
  • $2 fundraisers bring you more profit in fewer sales than typical $1 fundraisers.
  • Take your timeline into consideration. How quickly do sales need to be made?

CAUSE & LOCATION
Considering where you will be selling and even what your group is might play a part in your decision-making process. If your primary source of sales will be a table or stand, you might consider having several case varieties for the optimum section. If youth sellers are in charge of selling a case each, you can order the same fundraising variety for everyone since you will have a wider market spread.

  • No minimum order makes it easy to order a few cases of several fundraisers for maximum sales variety.
  • All varieties come in convenient and sturdy carry cases.
  • If possible, make individual sales as well as a larger group table set up at an event or busy location to maximize exposure and sales.

COMPETITION BASED
No matter what group/organization you are with, chances are you will not be the only one fundraising. If you cannot schedule your fundraiser so as not to be competing for sales with other groups, there are several ways to help you stand out and ensure you make as many sales as possible. Select products that your competition is not selling, that way you do not oversaturate your selling market with the same items and risk losing out on sales.

  • Try to coordinate your fundraiser not to overlap with other fundraisers.
  • If there are other fundraisers at the same time as yours, choose a fundraising product different from what others are selling.
  • Provide variety in pricing. With no minimum order, you could sell items at several price points to increase your sales and profit opportunity

PAST EXPERIENCE
Relying on previous fundraising experience is always a good thing to do, or at least keep in mind. Maybe you’ve consistently sold the same item, and it is always done phenomenal, or maybe you want to try something new.

  • Draw on what has been successful for you in past fundraisers. Keep what has worked and try something new for things that didn’t work as well as you would have liked.
  • If you’ve typically done $1 fundraisers, change it up and try a $2 or premium fundraiser.
  • Don’t be afraid of new. You can apply your experience to new situations or products and be extremely successful.

There’s no right or wrong way to determine what fundraiser to go with, but doing a little research can go a long way in reaching your profit goal. Whether you are an experienced fundraising manager or brand new to running one, our experts are here to answer questions, help you select a fundraiser based on your situation, or take orders 800-500-1234.