Raise Money Faster with 10 Pieces of Advice from the Insiders
A fundraiser is most likely to succeed when participants feel a sense of unity and group pride.
How good does it feel to be a member of a winning team? When a fundraiser is going well and meeting its goals, participants enjoy the feeling of making progress and doing good work.
A fundraiser executed well helps an organization earn the funds it needs while giving members a surge of positivity and sense of unity. Old Fashion Candy has been aiding fundraisers across the country for 40 years and shares these insights into what successful campaigns have in common.
1 – Prize Value
Offbeat prizes can provide incentive to kids as well while being low cost or free. Think about a principal wearing pajamas to school or students getting to tape their teacher to a wall.
Prizes of higher value can get students to sell more. Giving away more than one high value prize for top sellers may incentivize even more competition. Old Fashion Candy offers FREE prizes to customers. Click here to learn more!
2 – Tease the Fundraiser
Think about the fundraiser like a marketing campaign leading up to a big film. Hang a poster to get students’ attention and make them interested in the fundraiser and possibility of the top prize.
3 – Let People Know the Sale Item Works Well as a Gift
Buyers will be likely to buy more if they are thinking of the item as a gift. Check out our selection of brochure fundraisers that make perfect gifts!
4- Set Goals for Each Student
When a student reaches a goal give him or her recognition. Put his name on a board for everyone to see.
5 – Quick and Easy Selling Items
Items that are easy to sell like candy or snacks can make money in a small amount of time. Many of our fundraisers such as the Supreme Selection® Fundraiser are made up exclusively of low-cost, quick selling items. If the fundraiser needs to begin soon, Old Fashion Candy ships most items within 24 hours. Check out Candy and Snacks page.
6 – Timing
Often people start fundraisers at Christmas, but there are other times of the year that can be very profitable. Spring is a good time for sales. Think of snacks before the Superbowl. Many Old Fashion Candy customers find success in Fall, and it is an especially busy season for the company.
7 – Parent Awards
PTO could award top contributing parents with special seats at school event or a reserved parking spot.
8 – Children Involvement is Important
Buyers feel invested in children and want to help. There are often better results in selling if a student sells in person.
9 – Success Breeds Success
When a fundraiser is successful people will be more likely to want to participate in future fundraisers. Let people know the size of your fundraiser’s success and how much it helped your organization.
10 – Long Term Plans
If you have a long term goal, schedule out multiple sales. For instance, you could have a candy sale followed by a candle sale or donation dot fundraiser.