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Category Archives: Ideas
April 28, 2015
Maybe it is the end of the school year for you, your group trip is fast approaching, or you need that last little push of profit. Whatever the reason, you may be in a rush to get in that last minute fundraiser. Have no fear! Not only do our orders ship out within 24 hours of ordering but we've got years of experience helping fundraising coordinators like yourself plan and get the most out of their last minute sales. Here are a few of our best tips for getting the most out of your last minute fundraiser:
Choose a Fundraiser With the Highest Profit
Going for the highest profit can be a good starting point to get the most out of each sale when you are in a time crunch. We have a large selection of items with up to 50% profit or higher, some of which are listed below, but also be sure to take the selling price into consideration. For example, our LED Flashlights are at 50% profit as are our $1 Chocolate Lover's Bars, but you make more per individual sale on the flashlights. Knowing how much profit you need to make within your time frame can help you to determine what price point would work best.
⁃ Donation Dots® 87% profit
⁃ Large Chocolate Lover's Bars 60% profit
⁃ LED Pocket Flashlights 50% profit
Choose A Top Seller
Selecting a known top selling fundraiser is another great way to make fast sales and quick profit. If you've had fundraisers in the past, you may have an idea of what you've had the most success with. If you are new to fundraising or not sure where to start, we've listed some of our top selling varieties below as a starting point. Do a little scouting around to see if there are any other fundraisers happening at the same time you will be holding yours. See what those groups are/will be selling, that way you do not inadvertently put yourself in a sales competition and oversaturate your customer base with the same items.
⁃ Supreme Selection®
⁃ $1 Chocolate Bars
⁃ Monster Variety
Making your fundraiser known to as many people as possible can only lead to more sales. Put up flyers at your organization/school/church, etc. You can also put sales flyers on the outside of your sellers' boxes, which you can download and print for free from our Tools section here. If you have a stationary setup at an event, make large poster signs to put up around you to attract customers and passersby.
Broaden Your Customer Base
Supplement your individual sales with a group sale at an event. School/group sporting events, recitals, competitions, anything where there are spectators is a great opportunity to tap into for sales. If you plan to be set up all day or multiple days, have sellers sign up for time slots and rotate out. You can also contact local businesses and see if you can set up a table outside during weekend or prime traffic hours.
February 12, 2015
In our previous blog post, we described how to end your fundraiser on a high note (read here), this time let's discuss how to kick off your fundraiser. Starting a fundraiser is an exciting time, and getting all of your sellers and participants involved and hyped about it is a great way to start off successfully.
When first announcing to your group that you will be doing a fundraiser, make it a fun announcement with energy and excitement. Be sure to inform your group what you will be fundraising for (because more than likely it is something that will benefit them). If you know at this time, reveal what you will be selling. Send out informative sheets or emails to parents so they know what will be happening as their service might be needed at some point. Include information such as:
• what you will be selling
• what fundraiser is for and your goal profit
• the start date of the fundraiser
• the end date that all money/orders/product need to be turned in by
• your contact information should questions arise
When selecting a fundraiser, you as the fundraising host can pick what the group will sell or you can put it to a vote. Pick 2 or 3 fundraisers you are deciding between and put them to a vote with your group to choose the winner. It is a great way to make the sellers feel a part of the decision process and take ownership of what they will be doing. When choosing a fundraiser, there are a few things to keep in mind:
• Candy is the #1 choice for fundraising (view candy fundraisers)
• Brochure fundraisers require no money to get started. Collect orders and only pay for what you sell (view brochure fundraisers)
• Smart Snack fundraising for selling at school during school hours
• Non-food fundraisers (key chains, lanyards, Donation Dots)
• Classic lollipop fundraisers have the lowest selling price (view lollipops)
Here is where you can really amp up the excitement about your group holding a fundraiser. Have a small launch party where small snacks are served or even hang up a few decorations. Start a countdown on a blackboard or using sheets of poster board. Write "# of days left to reach our goal" and each day someone can erase or rip off the number. This way everyone will always know how much time they have left to sell and when they will need to bring all orders/money/product back in. If you've ordered fundraising cases, announce and bring each seller up to present them with their case like it is a prize.
If you are collecting money from sellers on a daily basis, create a goal board similar to the countdown board as described above. This will allow you to fill in the amount progressively, the group has raised and how close you are to meeting your set goal.
This is also a great time to have sellers make signs to attach to their cases or to hang up at selling tables, on school walls, anywhere you can advertise your fundraiser. You can download our ready made signs here and fill in your groups information. Getting your group involved and taking ownership is a great way to not only help them succeed individually, but to collaboratively encourage each other and be excited about working towards a goal.
Throughout The Fundraiser
No matter how long your fundraiser runs, keep energy up. If you notice individuals struggling, find out what they are hung up on and offer advice, tips or even pair them up with someone who can assist them in selling. Give your entire group confidence with encouraging announcements and tips to keep spirits high.
Showing you are excited about fundraising is a great way to get and keep your group motivated. Positive reinforcement and encouragement go a long way.
January 23, 2015
Whenever you kick-start a fundraiser, it starts out with a bang and lots of excitement and energy but can end with little but relief at the end. Make wrapping up your fundraiser just as exciting as the launch.
Encourage the involvement and hard work with rewards. Create a goal chart at the start of your fundraiser and every few days have a seller color in what your group is up to in sales. It will help keep the momentum going and keep your group encouraged by showing their progress and achievement. You can also give small awards to all of the sellers and/or an award to top sellers or other types of prize winners. Remember you earn prize points on every case you purchase from Old Fashion Candy. You can see our complete prize selection here.
Just like holding a launch party to get your group jazzed up, why not throw a wrap party to end things on a high note! Have a pizza or ice cream party for your group to reward all of their hard work. If you are having a school-wide fundraiser, hold a wrap-up assembly for everyone. During this time, announce any of your top sellers and prize winners. Be sure to announce what you'll do with the money raised. Taking photos during these events can be good to put in letters or emails for volunteers or parents.
Gratitude - thank parents and volunteers
Don't forget about parents, teachers or other volunteers who helped you on your fundraising journey. Especially if you are working with younger children or are having product that needs delivering, parents or other adults will likely be doing most of the work. Volunteers feel extra commitment and excitement when their contributions are appreciated and recognized. Thank them during your end of fundraiser celebration by having sellers give them a round of applause. You could also mention them in signs or letters/emails you send out following the close of the fundraiser.
Keep your fundraiser light-hearted throughout. Know that everyone is working towards the same goal and that you'll likely need these volunteer's help again during another fundraiser. Ask those involved their opinion on how things went to see what went well and what could use improving for next time. Get any tips from them that may be helpful to share with other volunteers.
If you keep your fundraiser light-hearted, fun, and organized from start to finish then you will be sure to maintain excitement and drive for all those involved.