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Category Archives: Ideas
September 8, 2016
A fundraiser is most likely to succeed when participants feel a sense of unity and group pride.
How good does it feel to be a member of a winning team? When a fundraiser is going well and meeting its goals, participants enjoy the feeling of making progress and doing good work.
A fundraiser executed well helps an organization earn the funds it needs while giving members a surge of positivity and sense of unity. Old Fashion Candy has been aiding fundraisers across the country for 40 years and shares these insights into what successful campaigns have in common.
1 - Prize Value
Offbeat prizes can provide incentive to kids as well while being low cost or free. Think about a principal wearing pajamas to school or students getting to tape their teacher to a wall.
Prizes of higher value can get students to sell more. Giving away more than one high value prize for top sellers may incentivize even more competition. Old Fashion Candy offers FREE prizes to customers. Click here to learn more!
2 - Tease the Fundraiser
Think about the fundraiser like a marketing campaign leading up to a big film. Hang a poster to get students’ attention and make them interested in the fundraiser and possibility of the top prize.
3 - Let People Know the Sale Item Works Well as a Gift
Buyers will be likely to buy more if they are thinking of the item as a gift. Check out our selection of brochure fundraisers that make perfect gifts!
4- Set Goals for Each Student
When a student reaches a goal give him or her recognition. Put his name on a board for everyone to see.
5 - Quick and Easy Selling Items
Items that are easy to sell like candy or snacks can make money in a small amount of time. Many of our fundraisers such as the Supreme Selection® Fundraiser are made up exclusively of low-cost, quick selling items. If the fundraiser needs to begin soon, Old Fashion Candy ships most items within 24 hours. Check out Candy and Snacks page.
6 - Timing
Often people start fundraisers at Christmas, but there are other times of the year that can be very profitable. Spring is a good time for sales. Think of snacks before the Superbowl. Many Old Fashion Candy customers find success in Fall, and it is an especially busy season for the company.
7 - Parent Awards
PTO could award top contributing parents with special seats at school event or a reserved parking spot.
8 - Children Involvement is Important
Buyers feel invested in children and want to help. There are often better results in selling if a student sells in person.
9 - Success Breeds Success
When a fundraiser is successful people will be more likely to want to participate in future fundraisers. Let people know the size of your fundraiser’s success and how much it helped your organization.
10 - Long Term Plans
If you have a long term goal, schedule out multiple sales. For instance, you could have a candy sale followed by a candle sale or donation dot fundraiser.
November 11, 2015
How do you select the best fundraiser for your group? Do you base your decision on profit percentage, the type of item to sell, what cause you are working for, how many sellers you have, or simply base it off what you like? There are so many ways to go about selecting a fundraiser it can seem overwhelming or even difficult to choose what item to sell. We’ve gone through and outlined all the high points on how to select the best fundraiser for you.
Choosing a fundraiser based on the profit margin is probably the first thing that comes to mind when fundraiser shopping. We stock a variety of profit points for you to choose from, all at varying selling price points. While higher profit is always a good thing, be sure to consider everything else about a particular fundraiser. You can quickly determine how much each seller needs to raise with this simple formula: “Your profit amount” divided by “number of sellers” = “amount each student needs to make.”
From there, you can take a look at each cases’ profit and determine your course of action for the type of fundraiser and the quantity.
- Determine your profit goal so as to figure out how much each seller needs to make in profit.
- $2 fundraisers bring you more profit in fewer sales than typical $1 fundraisers.
- Take your timeline into consideration. How quickly do sales need to be made?
CAUSE & LOCATION
Considering where you will be selling and even what your group is might play a part in your decision-making process. If your primary source of sales will be a table or stand, you might consider having several case varieties for the optimum section. If youth sellers are in charge of selling a case each, you can order the same fundraising variety for everyone since you will have a wider market spread.
- No minimum order makes it easy to order a few cases of several fundraisers for maximum sales variety.
- All varieties come in convenient and sturdy carry cases.
- If possible, make individual sales as well as a larger group table set up at an event or busy location to maximize exposure and sales.
No matter what group/organization you are with, chances are you will not be the only one fundraising. If you cannot schedule your fundraiser so as not to be competing for sales with other groups, there are several ways to help you stand out and ensure you make as many sales as possible. Select products that your competition is not selling, that way you do not oversaturate your selling market with the same items and risk losing out on sales.
- Try to coordinate your fundraiser not to overlap with other fundraisers.
- If there are other fundraisers at the same time as yours, choose a fundraising product different from what others are selling.
- Provide variety in pricing. With no minimum order, you could sell items at several price points to increase your sales and profit opportunity
Relying on previous fundraising experience is always a good thing to do, or at least keep in mind. Maybe you’ve consistently sold the same item, and it is always done phenomenal, or maybe you want to try something new.
- Draw on what has been successful for you in past fundraisers. Keep what has worked and try something new for things that didn’t work as well as you would have liked.
- If you’ve typically done $1 fundraisers, change it up and try a $2 or premium fundraiser.
- Don’t be afraid of new. You can apply your experience to new situations or products and be extremely successful.
There’s no right or wrong way to determine what fundraiser to go with, but doing a little research can go a long way in reaching your profit goal. Whether you are an experienced fundraising manager or brand new to running one, our experts are here to answer questions, help you select a fundraiser based on your situation, or take orders 800-500-1234.
April 28, 2015
Maybe it is the end of the school year for you, your group trip is fast approaching, or you need that last little push of profit. Whatever the reason, you may be in a rush to get in that last minute fundraiser. Have no fear! Not only do our orders ship out within 24 hours of ordering but we've got years of experience helping fundraising coordinators like yourself plan and get the most out of their last minute sales. Here are a few of our best tips for getting the most out of your last minute fundraiser:
Choose a Fundraiser With the Highest Profit
Going for the highest profit can be a good starting point to get the most out of each sale when you are in a time crunch. We have a large selection of items with up to 50% profit or higher, some of which are listed below, but also be sure to take the selling price into consideration. For example, our LED Flashlights are at 50% profit as are our $1 Chocolate Lover's Bars, but you make more per individual sale on the flashlights. Knowing how much profit you need to make within your time frame can help you to determine what price point would work best.
⁃ Donation Dots® 87% profit
⁃ Large Chocolate Lover's Bars 60% profit
⁃ LED Pocket Flashlights 50% profit
Choose A Top Seller
Selecting a known top selling fundraiser is another great way to make fast sales and quick profit. If you've had fundraisers in the past, you may have an idea of what you've had the most success with. If you are new to fundraising or not sure where to start, we've listed some of our top selling varieties below as a starting point. Do a little scouting around to see if there are any other fundraisers happening at the same time you will be holding yours. See what those groups are/will be selling, that way you do not inadvertently put yourself in a sales competition and oversaturate your customer base with the same items.
⁃ Supreme Selection®
⁃ $1 Chocolate Bars
⁃ Monster Variety
Making your fundraiser known to as many people as possible can only lead to more sales. Put up flyers at your organization/school/church, etc. You can also put sales flyers on the outside of your sellers' boxes, which you can download and print for free from our Tools section here. If you have a stationary setup at an event, make large poster signs to put up around you to attract customers and passersby.
Broaden Your Customer Base
Supplement your individual sales with a group sale at an event. School/group sporting events, recitals, competitions, anything where there are spectators is a great opportunity to tap into for sales. If you plan to be set up all day or multiple days, have sellers sign up for time slots and rotate out. You can also contact local businesses and see if you can set up a table outside during weekend or prime traffic hours.