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Category Archives: Fundraising
September 8, 2016
A fundraiser is most likely to succeed when participants feel a sense of unity and group pride.
How good does it feel to be a member of a winning team? When a fundraiser is going well and meeting its goals, participants enjoy the feeling of making progress and doing good work.
A fundraiser executed well helps an organization earn the funds it needs while giving members a surge of positivity and sense of unity. Old Fashion Candy has been aiding fundraisers across the country for 40 years and shares these insights into what successful campaigns have in common.
1 - Prize Value
Offbeat prizes can provide incentive to kids as well while being low cost or free. Think about a principal wearing pajamas to school or students getting to tape their teacher to a wall.
Prizes of higher value can get students to sell more. Giving away more than one high value prize for top sellers may incentivize even more competition. Old Fashion Candy offers FREE prizes to customers. Click here to learn more!
2 - Tease the Fundraiser
Think about the fundraiser like a marketing campaign leading up to a big film. Hang a poster to get students’ attention and make them interested in the fundraiser and possibility of the top prize.
3 - Let People Know the Sale Item Works Well as a Gift
Buyers will be likely to buy more if they are thinking of the item as a gift. Check out our selection of brochure fundraisers that make perfect gifts!
4- Set Goals for Each Student
When a student reaches a goal give him or her recognition. Put his name on a board for everyone to see.
5 - Quick and Easy Selling Items
Items that are easy to sell like candy or snacks can make money in a small amount of time. Many of our fundraisers such as the Supreme Selection® Fundraiser are made up exclusively of low-cost, quick selling items. If the fundraiser needs to begin soon, Old Fashion Candy ships most items within 24 hours. Check out Candy and Snacks page.
6 - Timing
Often people start fundraisers at Christmas, but there are other times of the year that can be very profitable. Spring is a good time for sales. Think of snacks before the Superbowl. Many Old Fashion Candy customers find success in Fall, and it is an especially busy season for the company.
7 - Parent Awards
PTO could award top contributing parents with special seats at school event or a reserved parking spot.
8 - Children Involvement is Important
Buyers feel invested in children and want to help. There are often better results in selling if a student sells in person.
9 - Success Breeds Success
When a fundraiser is successful people will be more likely to want to participate in future fundraisers. Let people know the size of your fundraiser’s success and how much it helped your organization.
10 - Long Term Plans
If you have a long term goal, schedule out multiple sales. For instance, you could have a candy sale followed by a candle sale or donation dot fundraiser.
April 5, 2016
Fundraising is a great way for schools, sports teams, or church groups to raise money for themselves or their causes. Often, fundraisers start out strong with lots of sales and enthusiasm from youth sellers, but then the stamina wears down, and kids/sellers become uninterested and don’t end up earning as much money as they ultimately could have. To circumvent that fundraising lull, we’ve made this list of tips to keep sellers motivated until the full sale ends, making your group more money for your cause and giving your kids a self-esteem boost!
- Incentives and Prizes: Give sellers a good reason to continue selling by offering prizes, goodies, and other treats when they meet their selling goal, or if they sell the most in the group. Positive reinforcement is an excellent way to keep kids involved. If they feel like they are doing well, they will continue! We offer a variety of prizes. Be sure to check them out for your group!
- Friendly competition: It makes sales a little more fun when there is an element of competition to them. By giving the top sellers a small prize, it will motivate everyone to try and sell the most they can, in hopes of “winning”.
- Record Progress: It can be helpful to have your sellers record their daily sales and progress in some benchmark way. That way they can see how they are doing from day to day. When they look at their sales as a daily reminder, they are more likely to sell every day, so that they can raise their benchmark scores.
- Parents: It can be very beneficial for kids to have parents helping them. If they feel like they are selling alone, they are more likely to get bored, and sell less towards the end. Whereas parents can be a great motivator, and keep their children selling until the end of the fundraiser to teach them how to follow through on a commitment.
- Importance: Before sales begin, it can be helpful to explain just how important fundraisers are, and why they are selling. If you account for the importance of the sales, as well as what you are raising money for, kids will be more likely to keep that in mind as they try to reach their sales goals.
- Make note of your cause: As previously stated, telling kids what they are raising money for is a great way of keeping them motivated. Especially if it is for a cause that means a lot to them, it can significantly encourage them to put effort into their fundraiser.
- Ask for the Sale: It is important to teach your sellers how to ask customers properly to make a purchase. Sellers should concisely explain what they are fundraising for and what group/organization they represent. Then follow up with what items they are selling, the cost, and ask if this customer would like contribute. When the seller(s) feel confident about what they are saying, they are more likely to keep at it, even if some customers don’t make a purchase.
- Set goals: It would be a great plan to have each seller set a personal sales goal, as well as have the entire group set an overall sales goal. This way, each child can set a goal and work towards it. Then the group goal will most likely be met as well. Try offering an incentive if the group goal is met, such as a party, or treat for everyone as a bonus motivation.
Fundraising and sales can be involved with a group. Hopefully, this list of ideas and motivators can help you and your group with your next fundraiser! Keep them in mind, and sell sell sell!
November 11, 2015
How do you select the best fundraiser for your group? Do you base your decision on profit percentage, the type of item to sell, what cause you are working for, how many sellers you have, or simply base it off what you like? There are so many ways to go about selecting a fundraiser it can seem overwhelming or even difficult to choose what item to sell. We’ve gone through and outlined all the high points on how to select the best fundraiser for you.
Choosing a fundraiser based on the profit margin is probably the first thing that comes to mind when fundraiser shopping. We stock a variety of profit points for you to choose from, all at varying selling price points. While higher profit is always a good thing, be sure to consider everything else about a particular fundraiser. You can quickly determine how much each seller needs to raise with this simple formula: “Your profit amount” divided by “number of sellers” = “amount each student needs to make.”
From there, you can take a look at each cases’ profit and determine your course of action for the type of fundraiser and the quantity.
- Determine your profit goal so as to figure out how much each seller needs to make in profit.
- $2 fundraisers bring you more profit in fewer sales than typical $1 fundraisers.
- Take your timeline into consideration. How quickly do sales need to be made?
CAUSE & LOCATION
Considering where you will be selling and even what your group is might play a part in your decision-making process. If your primary source of sales will be a table or stand, you might consider having several case varieties for the optimum section. If youth sellers are in charge of selling a case each, you can order the same fundraising variety for everyone since you will have a wider market spread.
- No minimum order makes it easy to order a few cases of several fundraisers for maximum sales variety.
- All varieties come in convenient and sturdy carry cases.
- If possible, make individual sales as well as a larger group table set up at an event or busy location to maximize exposure and sales.
No matter what group/organization you are with, chances are you will not be the only one fundraising. If you cannot schedule your fundraiser so as not to be competing for sales with other groups, there are several ways to help you stand out and ensure you make as many sales as possible. Select products that your competition is not selling, that way you do not oversaturate your selling market with the same items and risk losing out on sales.
- Try to coordinate your fundraiser not to overlap with other fundraisers.
- If there are other fundraisers at the same time as yours, choose a fundraising product different from what others are selling.
- Provide variety in pricing. With no minimum order, you could sell items at several price points to increase your sales and profit opportunity
Relying on previous fundraising experience is always a good thing to do, or at least keep in mind. Maybe you’ve consistently sold the same item, and it is always done phenomenal, or maybe you want to try something new.
- Draw on what has been successful for you in past fundraisers. Keep what has worked and try something new for things that didn’t work as well as you would have liked.
- If you’ve typically done $1 fundraisers, change it up and try a $2 or premium fundraiser.
- Don’t be afraid of new. You can apply your experience to new situations or products and be extremely successful.
There’s no right or wrong way to determine what fundraiser to go with, but doing a little research can go a long way in reaching your profit goal. Whether you are an experienced fundraising manager or brand new to running one, our experts are here to answer questions, help you select a fundraiser based on your situation, or take orders 800-500-1234.